October 15, 2014 Rob Lydan

Sincerity and Patience Required for Renewables in Mining to Succeed

Rob Lydan, former director, solar and wind, at Hatch, sees the mining industry finally starting to grasp the attractive business case for renewable energy. Although renewable developers are accustomed to rapid progress, he urges them to understand that mining companies are enormous entities that change course very slowly. To encourage mining companies to embrace solar and wind energy, renewables developers need to resist the urge to make overly optimistic arguments or downplay negatives, instead demonstrating persistence and sincerity in explaining what their businesses have to offer.